Categories

Powered by
Movable Type 3.33

Main

Marketing Archives

October 10, 2006

The Power of Audio

To start things off I wanted to talk a little about using audio in your marketing and on your Web site. As you'll see from this blog entry, the power of audio is great, especially when it comes to getting your message across, completely and accurately.

If you can put audio and/or video on your website, you can increase the impact of your sales message and your conversion rates by at least 5 times. The audio message that I've added to this blog is just a small sample of what can be done, but imagine the added impact of putting your testimonials in either audio or video format and adding them to your website. How much better would your sales be, if you could easily show video using your product, right on your website. Take a look at the use of audio.

Just below this sentence you'll see a small graphic that has a play button, a pause button, and a stop button. If you click on the play button you'll be able to hear me reading the following paragraph.

In an attempt to get my message out, I included this brief audio message. This product makes it simple to add audio to any web site or blog. All you need to do is either upload an existing audio file from your computer or call in to a special phone number and record your message. Once you've got the message into the system you'll be able to go cut and paste a piece of HTML code right onto your Web site.

For more information about this amazing audio tool, just CLICK HERE.


October 20, 2006

Why Blogging?

Today, I wanted to write a little bit about why I've put together this blog. As I am sure many of you have seen in recent months, the prevalance of both personal and business blogging has gone through the roof.

From the personal side, people who are blogging on the events that are happening in their lives has skyrocketed, and with sites like Blogger, MySpace, and YouTube, anyone who wants to share their personal opinion with the world has a platform to do so. But, how does this impact the business world, and what should you do about it?

The business applications of blogging and these other tools are dramatic. Through a simple business blog like this one, I am able to share information with clients and prospects about the services that I offer, and at the same time, get my information out to people all over the world whom I would otherwise not have access to. But, how do you know where to start, what platform to use, how to stucture your blog, and how to get it out there? This is where it is important to consult with an expert.

While I do offer some basic consulting in this area as part of my business, I am going to share with you links to the expert that I consult with. I would highly recommend this blogging program to anyone in any type of business. As part of these courses, you will not only learn the "nuts and bolts" of blogging, but also learn some amazing information about Google AdWords, and much, much, much more.

Take advantage of the links that I am listing below and look carefully through the pages that they take you to, there is a wealth of information and also a few free gifts that will make it very worthwhile.

Signup for Blogsmart News

Growing Your Business with Google

Amazing Results with Google AdWords

Exploding Your Business With Blogging

Don't miss out, signup for this course today and also register for the free information and newsletters that are available on some of these sites.

Even if you think you know about Blogging or Google, I can guarantee that you will learn something from these sites.